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Google Adwords Qualified, only 1 of 6 in South Africa
How to get the most out of your ad budget.
Google AdWords
Your ad appears next to relevant Google search results.
When Google
users click on your ad, it takes them to your website.
With Google AdWords™, you’ll be able to reach your
customers at the precise
moment they’re looking for your products or services. When
users search on Google, they’re demonstrating which
products they’re interested in. With AdWords ads, your
customers will see your ad next to relevant search results
they’ve requested. In addition, your ads could also appear
on relevant search and content sites within the Google
Network. With Google’s precise targeting and your ability
to control how much you’re willing to pay per click, the
end result is a higher return on investment (ROI) for your
advertising budget.
Create the ad.
It
all starts with your ad. Tell the audience what you have.
Highlight the benefits of getting it – and getting it from
you. AdWords text ads can be live on Google in minutes.
Show it to people who want what you have.
With Google AdWords, you only reach people interested in
your products and services. That’s because your ad only
gets displayed to people seeking information related to
the keywords chosen. So instead of looking for an
audience, you’ve got an audience that’s looking for you.
Show it to a lot of those people.
Your ads can appear on Google.com search results as well
as the Google Network of search and content sites, which
includes AOL, Amazon and The New York Times. The Google
Network reaches more than 80% of Internet users*
worldwide. Whether you need to make contact with countless
thousands or a select few, Google AdWords can reach them
on a neighbourhood, city, state, national or global level.
AdWords even allows you to create your own customized
target area
by
designating a geographic radius or boundary. And, should
you need to advertise internationally, AdWords lets you
target your ads in about 40 different languages,
throughout more than 190 countries.
Only pay Google when people click through to your site.
One reason AdWords ads have such incredible ROI (return on
investment) is that your “I” is so little. You decide what
you’re willing to pay for each click on your ad, and you
place a limit on what you’d like to spend each day
(there’s no minimum spending requirement). Your
cost-per-click could be as low as 5¢.
Here’s the best part –
you only pay Google when people click on your ad. That
means you’re investing in definite leads, not hit-or-miss
ads.
See what’s working. Then do it again.
Unlike other advertising, you can do more than just put
your AdWords ads out there, cross your fingers, and hold
your breath. Instead, with online tracking tools, you can
keep a close watch on their effectiveness to determine
which of your ads are generating the most clicks and which
are converting to sales, leads, sign-ups, downloads or
page views. And, your AdWords ads can be continually
altered and refined to drive even better results.
Start today and see why search advertising works.
A
recent Piper Jaffray study** found that search advertising
is still the most
cost-effective method of advertising (and it is a fraction
of the cost of direct mail,
email, online banners or yellow pages).
Get Google AdWords with smartOptions and start gaining
customers immediately.
contact us
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